HOSPITALITY TECHNOLOGY
AI & CONTACTLESS TOOLS 
Hospitality has embraced a wave of technology integration that is transforming operations and guest interactions. Contactless technologies, accelerated by the pandemic, are now mainstream in 2025. Many hotels offer mobile check in and digital room keys via smartphone apps, letting guests skip the front desk entirely. Major chains like Accor have been rolling out digital key solutions (aiming for 50% of rooms mobile-accessible by 2026) . These tools not only improve convenience but also address health/safety preferences for minimal touch, a legacy of COVID-19 that persists as an expectation.
Another seismic shift is the rise of Artificial Intelligence across hospitality. Since the debut of ChatGPT in 2023, generative AI has exploded onto the scene. Nearly half of travelers say they trust AI to help plan trips, and hotels are taking note. AI chatbots now handle common guest inquiries and bookings online, providing instant 24/7 service. In fact, 42% of travel executives say AI’s biggest benefit is enabling more personalized offerings for guests.
Beyond chatbots, AI is powering smart recommendations and predictive analytics in revenue management.
Machine learning algorithms analyze real time booking data to dynamically adjust pricing and optimize occupancy, a trend of AI driven decision making that is helping hotels boost RevPAR.