CULTURAL IMMERSION
Many travelers want to connect with the local culture of the places they visit, rather than stay in a “tourist bubble.” Hotels and resorts facilitate this by offering activities like cooking classes with local chefs, traditional craft workshops, or guided tours to off the beaten path heritage sites.
Some hotels design their decor and architecture to reflect local styles, and collaborate with local artists or performers to showcase regional art and music on site. By embedding the destination’s culture into the guest experience, hotels help travelers return home with a deeper appreciation of the place a trend that benefits both guests and communities.Ultimately, whether through food, drink, art, or adventure, the emphasis in 2025 is on experience driven travel, giving guests stories to tell, not just services to use.