PRE OPENING & REPOSITIONING
Before a house has a name.
We build hotel brands from positioning and identity to photography, digital presence and launch, for developers, owners and independent hospitality groups.
A clear idea of what a place can become.
Every project begins with the property, the people behind it and the guests it hopes to welcome. We bring these perspectives together to shape a brand that feels specific to the place and gives its next chapter a clear direction.
LUV
Luv is a hospitality project currently under construction on the Tulum coast. Maison Voyage is shaping its brand strategy and visual language, drawing on the setting and the vision behind the property to establish a clear direction ahead of opening.
WHERE
Tulum, Mexico
STATUS
Under construction · Brand development in progress
SCOPE
Brand strategy · Positioning · Visual language · Creative direction
From positioning to presence.
StrategyBrand Strategy
Naming
Brand Positioning
Audience & Competitor Analysis
Brand Architecture
Voice & Messaging
We define who the hotel is for, what distinguishes it and how its story should be told.
IdentityVisual Identity
Art Direction
Brand Guidelines
Print & Collateral
Signage & Guest Touchpoints
F&B Sub-Brands
We translate that direction into a visual and verbal identity that belongs to the property.
PresenceConstruction & Launch Photography
Film
Website & Booking Path
Press Kit
Sales & Investor Material
Channel Setup
We bring the brand into the places where guests first encounter it and decide to stay.
Tell us where the project stands.
Share the location, the stage of the project and what you have in mind. We’ll discuss where Maison Voyage could contribute.